8 DAYS IN EGYPT
SNEAKER CLEANING KIT
8 DAYS IN EGYPT
This conceptual brochure is about a tour to Egypt for eight days. The audience of this tour is early-mid 20’s who are energetic, love adventure, interested in antique, and appreciate affordability. Also, the slogan relates to ancient times, but the overall theme of the brochure is for younger people. Therefore the modern or contemporary look gives fun and excitement to young adults. The reason for using mainly red and black on the elements is because in ancient Egypt papyrus paper was mainly used with these colors. The handwritten typography uses a heavy stroke to create texture for the text. This is because people from ancient Egypt used this handwriting technique. The hand written style is similar to graffiti art. Which relates to the hieroglyphics the ancient Egyptians used. The logo was created to represent the combination of a historic and modern theme; therefore the pyramids were created with a graphic style and the text to represent the modern theme.
This is a poster campaign series, to give awareness to those who are trapped in the social media world. The internet is full of stuff that are fake things that do not really exist. In this generation, our population seems to be lost in the social media apps, such as Facebook, Instragam, etc. Their life mostly relies on the “like” and “heart” button. Social media has made people risky to commit suicide. By decreases confidence and makes them feel insecure. Now a days, everything seems so very easy to find information from the internet. This fact makes people use less of their ability. People do not seem to care about social media, because it’s now a part of their life and consider to be normal. The campaign should needs to be taken seriously because of how social media is
The poster representing each selﬁe shows each photo being edited from start to perfection. The poster shows the reﬂection of insecurity as well the final perfection photo is what the population uses or posts on their social media. In order to get compliments from others, in this case it’s a “like” from Facebook or a “Heart” from Instagram. But they have forgotten who they really are as a person. The compliments that people get from each social media don’t really exist in the real world, or in other word it’s meaning less. The design challenge is the process of bringing out the emotion within the poster through these photos to actually give the audience the feeling of what is behind the image.
“Toilet route” is an application that helps users find nearby toilets in public. Many people experience hard times finding a toilet in public while traveling abroad. The app has allowed users to find the location of toilets through satellite maps.
What this app does is navigate users to the pin point of toilets that show on the satellite. It helps the user navigate through the traffic and shows the addition information of each toilet. Moreover, it calculates the distance and its included augmented reality is able to link the phone camera with the map.
“T“ in the logo represent a intersection on the map and it stands for the word toilet as well. The colour scheme was chosen to suit the appearance of the application and gives the sensation of peace and cleanliness.
This is a rebranding project for corporate identity. The chosen brand is Onisuka tiger. Onisuka tiger is a clothing brand for teenagers or middle age people.The brand itself has a unique sporty look. The brand has become really popular among teenagers, due to the fact that Onisuka is a Japanese brand. Therefore, it would be best to put the Japanese character as the logo and make it suit teenagers.
The original version of the logo is too mature. It does not seem to suit a teenage target. The logo of the brand has been changed to the more animated character which is a samurai tiger. This suits Japanese teenage culture. The colors that were chosen is blue and yellow, which is the opposite tone in the color wheel. Yellow is a warm tone while blue is a cool tone. The combination of the two colors create the eyes catching and effective logo.
The process of this project is to gather inspiration and to create the effective logo. Anything could be a logo, but to create an effective logo there are many things to be done such as finding inspiration, ideas, target market, etc.
This is an interactive infographic project that identifies sneaker evolution by clarifying the time line of each material that was used in each shoe. By click on a material in the shoes illustration. What it do will pop up the information such as, time and inditional information.
The pattern that was chosen to create this infographic is inspired by abstract street art. Many ideas are involved to come up with this pattern, which is suitable for sneaker culture.
The colors of the sneaker in this infographic are base on the colors that are most popular among sneaker culture and make the project look as realistic as it could. The colors that are used for the evolution of material are to separate each sneaker material category in order to make it easy to read and eye catching for the audience. The sneaker in the timeline represented by the outline and uses less color to show the evolution characteristic of each shoe.
What this app does is to predict the clouds by using the camera on your smart phone to estimate the rain. The app provides with a weather forecast section and cloud type information. The ideas are inspired from Vancouver weather because sometimes a weather forecast app or site is not accurate.
The color scheme is based on a natural tone and has a friendly interface. The logo came from the shape of a cloud and the prediction symbol. This gives the user a sense to estimate different cloud types. The challenge is to create an interface that will make sense for the whole app and is easier for users. The reason for the design choice is because the overall app relates to nature. Also, the user will find it eye catching and simple because the color creates a flat modern feel.
Mad gorilla is a brand for beard care. The packaging includes beard products such as a razor, shampoo, and etc. Mad gorilla got its influence from the word “Gorilla“ that has comparison between men. Every product in the package includes natural ingredients. The logo is created with the word mark and a gorilla icon. Text for the logo creates for a sense of nature by making the logo look more like a bamboo tree. The reason the packaging is all black is because the color represents the fur of a gorilla.
The challenge is to design the final look of the brand has come to incorporate the cleanliness of the design with the concept of the brand.
“Franklin” is based on the true story of the Bondurant brothers who ran a successful liquor bootlegging business in Franklin County. They opened a bar as a front for their illegal activity. The three brothers each had there own characteristic that represents the 3 flavors of moonshine. The overall design is based on a Victoria style according to the prohibition era that was the boom of moonshine. Therefore, the characteristic of each bottle will be based on the personality of the brothers.
The logo got inspiration from Victorian handwriting and incorporates with a sense of grunge looking. This is because the bootlegging activity was rough and crude. Therefore the overall look of this project has an aura of an edgy, mysterious and urban feel to it.
“Ghost Puppets” are a toy brand for those who love collecting figures. The concept is each creature is living underground in the gutters. The creatures live together staying hidden from people. Each of the creatures has their own unique style, origin, and personality.
The logo was designed based on a Marionette or a puppet controller. The name “ghost” got inspiration from the creatures always hiding in places that are dark and grimy. The packaging of each character gives off different emotions due to the differences in textures and style of the typography.
SNEAKER CLEANING KIT
“Call Box” is a sneaker-cleaning brand that comes from England. Call box designs are based on the story of the word “sneaker” which was first invented in England. The stories are from policemen that used sneaker shoes for chasing robbers. This is because the shoes were made from rubber and made no sound. Therefore, the word sneaker came from “sneaky”. The packaging is inspired from the iconic red telephone booth in England that is a symbol that represents the country. The logo was designed to represent the phone booth and the spray can because it symbolizes street culture.